Carrefour | Carugate (Milan)

The remodeling of the Carrefour store in Carugate is definitely relaunching the “hypermarket” format in Italy. The official reopening just before Christmas was an event that drew considerable media attention.

Located inside Carosello shopping mall,with an area of ​​12,000 square meters, Carugate is historically the first Carrefour hyper opened in Italy. This project and its realisation are perhaps the best result ever achieved by the partnership between Carrefour and La Fortezza: a turnkey supply, full of news in terms of equipment, such as the checkout counters with REVERSE scanner, which can convert a workstation from served to self-payment one with a simple rotation of the scanner set.

One of the objectives of this new format was to give the customer an emotional shopping experience. For this purpose great importance was dedicated to the theatricality of departments, each of which was given a upscale image based on the product sector: “boutique” style in the case of textiles, “specialized electronics” in the case of multimedia, etc. … without forgetting the LED lighting in the bases of multicolored checkouts.